Product and process
Defined the new service and the order journey, from first enquiry to delivery handover, with stages, participants and ownership.
Children’s parties · Moldova
VaraVara
Children’s parties, built as a product and a sales operation.
VaraVaraBusiness challenge
Organise children’s party sales through a dedicated sales function, with a clear offer, reasoned pricing and consistent manager workflows.
Scope of work
Unit economics and pricing
Developed the service economics and pricing logic, including offer composition and costs.
Funnel and sales routines
Mapped the funnel, manager actions and follow-up rules. Prepared sales scripts and objection handling.
Recruitment and training
Recruited and trained staff to sell the new product, connecting service knowledge with daily sales routines.
Business value
The central task was completed: children’s party sales became a structured sales function with a defined product, economics, process and trained team.
Project website ↗︎