Padel and squash

Real Rackets

A sports brand with a clear route to training.

Real Rackets

Business challenge

Bring padel and squash under one brand and simplify choosing a sport and contacting a coach.

A shared visual identity that connects the disciplines and supports recognition.

A clear introduction to padel, squash and training, with a route to contacting the team.

Customer enquiries and records, contact history and consistent follow-up.

A coherent brand experience connects interest in sport with a practical next step: a training enquiry.